NBE hits Cairo billboards offering online banking via Al Ahly Phone Cash app | INSITE OOH multimedia platform


The National Bank of Egypt (NBE)strikes again on Cairo billboards after his last appearance on the OOH (Out-Of-Home) advertising scene, regarding summer credit card deals. The NBE is currently flooding the Greater Cairo OOH arena by introducing a new generation of e-banking, where ever-demanding services can now be performed through electronic and digital channels.

The ad stresses that “the fastest way to do it all” is to use “The New NBE Phone Cash” online service. Consumers now have the ability to use their NBE Phone Cash wallet to make everyday payments 24 hours a day, anytime, anywhere in the easiest and most secure way. The advertising copy guarantees that the service will allow users to “Transfer…Pay…Buy…” while it is clearly stated in the visual that the Al Ahly Phone Cash application allows customers to access the following services; Money transfer, online shopping, Wildcat Services, deposits/withdrawals, link cards, domestic transfers and much more.

The visual also informs the public that they can pay through “Meeza” in addition to Fawry-enabled outlets nationwide. The announcement also highlights the fact that the NBE is ranked in the “Top 1000 Global Banks 2021” according to “The Banker Database”, reflecting a sense of credibility, validity and transparency.

Using a simple illustration of a smartphone open to the Al Ahly Phone Cash app with several service icons appearing, the visual is very eye-catching for on-going vehicles, especially due to the use of the brand’s iconic colors ; green and orange, on a plain white background. Orange is commonly used in advertising to attract attention and it evokes feelings of excitement, enthusiasm and warmth, while green evokes thoughts of growth, security, renewal and prosperity.

For additional details on the NBE campaign, visit Out of Home Monitoring (MOOH)the dedicated media intelligence agency and analytics system active in Cairo and Dubai, for more information on campaign types, types, media plans, budgets, locations and more.


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