ADIB is witnessing an increase in the use of its digital banking channels in 2022

ADIB is witnessing an increase in the use of its digital banking channels in 2022

By Leandra Monteiro

Abu Dhabi Islamic Bank (ADIB) has announced that it has recorded a significant increase in the use of its digital banking channels during the first quarter of 2022. According to the bank, 40% of customers’ personal finance inquiries are now made digitally via their mobile . application. This is a 30% increase over what was seen in the first quarter of last year.

The Bank currently has over 700,000 digitally active customers, reflecting the growing demand for digital services, including personal finance. In order to meet the growing demand for services and products available through its digital channels, ADIB has announced the launch of the “Finance Express Refund Campaign”, which offers customers the opportunity to recover up to AED 1,000. when applying for personal funding using the mobile application.

ADIB express finance was launched to provide customers with easier access to personal finance through the ADIB mobile app. This service, developed in ADIB’s digital laboratory, aims to enable eligible customers to obtain financing instantly. Pre-approved ADIB customers looking for personal finance can now complete all application steps on their smartphone via ADIB’s mobile app and receive their funds the same day without needing to visit any of our branches or to manually sign a document. While the process for customers is fast, easy and secure, the risk methodology applied by the bank is still rigorous to ensure that customers get a finance facility within their means.

Sameh Awadallah, Acting Global Head of Retail Banking at ADIB “We are witnessing a growing customer demand for services over digital channels, which is a natural and expected trend given the high pace of adoption of digital technologies, which customers today prefer as a convenient option to perform their banking transactions wherever they are and without having to visit branches.

Digital banking is the cornerstone of our growth strategy. We are now starting to reap the significant benefits of our investment in the digital transformation strategy, which is reflected in the strong growth in the number of users of our digital platforms and the transactions carried out there. As part of our efforts to make ADIB the most innovative Islamic bank, we are looking to improve the functionality of our digital banking services to ensure that customers can access the full range of banking services we offer through our online platforms and our mobile application. We are committed to keeping pace with this trend and working to provide more digital products and services. »